Built Different

Guides and systems from Coach Kula.

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Speed starts with the ground.

Bounce teaches the athlete to interact with the ground. Fire teaches the athlete to organize the limbs and apply force. Together they are where the Bounce Fire system starts. The Basics gives you both movements: what each one develops, Coach Kula's coaching cues, sets and reps, and a video demo of each. Six pages, developed from the same system used with athletes at the highest levels of professional and Olympic sport. Drop your email and it's yours.

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Guides and systems

The Integrated Strength System
Education

The Integrated Strength System

The weight room, built to serve speed. Five methods with one job each. Vector matching from the field to the rack. Isometrics, triphasic, French contrast, all placed where they transfer. The athlete is not lifting to become a better lifter. The athlete is lifting to become a more forceful mover.

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$149
The Art & Skill of Speed
Education

The Art & Skill of Speed

The speed-priority model I coach from. Five laws. Acceleration, maximum velocity, deceleration and change of direction, each with its own day, its own drills, its own cues. A 12-week block and the testing to prove it. For the coach who wants a system, not a drill list.

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$149
Bounce + Fire System
Education

Bounce + Fire System

The complete Bounce Fire system. Linear, lateral and change of direction. Every progression, in order, with the volumes. Bounce teaches the ground. Fire organizes the force. This is how I build both, from the first rep to the sprint. The Speed System that Scales.

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$99

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The full program

Built Different

The complete system, delivered as weekly programming in the Built Different app: speed, explosive power, strength, athleticism. A new training week every 7 days. Cancel anytime.

$41.50 / monthJoin Built Different